Serenity Birth Studio & Baby Shop has been making a name for itself in the Barrie area for the last 15 years, and this weekend they’re celebrating.
Serenity has been a gathering place for new and veteran parents to connect, ask questions and tell stories about the intense journey called parenthood, and of course, pick up some much needed supplies in the process.
Customers from past and present describe it as much more than a store. It’s a community of women and families; a kind environment to gain knowledge and support from others who are on the same journey.
The birth studio offers an impressive variety of workshops ranging from prenatal, baby and toddler wellness, cloth diapering, potty training , and many things in between.
The most well-known class is the fourth trimester series, which covers topics of having a newborn, and a focus on the care and well-being of the post-partum mom.
Owner Allison Allin says “there is always so much focus on baby, we don’t want to forget about the mother.” There are weekly topics but it’s also a chance for moms to talk about their successes, challenges and develop a connection with each other.
In 2015 Allin and her husband took ownership of the business from founder Kathy Ladd. From there they relocated the shop to its current location on Alliance Boulevard in Barrie’s north end.
Since then more classes have been incorporated including baby sing and sign, zumbini, and cloth diapering workshops.
The retail shop has a focus on organic and eco-natural products.
It offers everything from cloth diapers, shampoo, cleaning products and clothing. ” I truly believe in local and Canadian products and have shifted a lot of brands over the years to offer more local options, Allin says. “A lot of what’s shaped the store have been customer suggestions and they appreciate local products.”
During their celebration Allin says they will have photos, interactive demo stations, demo classes and more.
The 15th anniversary celebration takes place on Saturday October 26 at Serenity Birth Studio & Baby Shop at 4 Alliance Boulevard between 9:30am- 1pm.
Photos courtesy of Serenity Birth Studio & Baby Shop Facebook page