Generation Z doesn't need booze when it comes to enjoying live music.
A new study shows Gen Z, people born between 1997 and 2012, consume less alcohol at concerts than millennials, Generation X and Boomers did.
One big reason is that edibles are the vice of choice for this crowd.
In an interview with Consequence a live music CEO explained that Gen Z doesn't drink as much.
"They're either eating edibles before they come or there's more of a sober, mental health focus. Most of the ticket price goes on to the band, so really what [venues] subsist on is beverages. That's not going to be a sustainable revenue stream."
Several reports state that while alcohol consumption for this crowd is 25 percent less other groups, cannabis and edible use is up.
Another reason is the high cost of alcohol at venues. Having a few edibles before heading to the venue makes more sense.
It's not just Generation Z that thinks the price of booze is out of hand. Other groups are choosing water instead of spending cash at the concession.
On social media, people explained their sticker shock when getting alcohol.
Waiting in that mile long line your missing the best sets! Not worth it
Madison Square Garden charged me $40 for a tequila sunrise.
Beer at shows is more expensive than tickets were back in the day…plus bringing in gummies or a thc vape is way easier and cheaper.
$14 a beer, that's why!
Feature image from Pexels by Pavel Danilyuk
