The underconsumption-core trend on social media encourages people to stop buying what they don't need and use what they have

This is a lovely change of pace in a world where so-called "influencers" are trying to get you to buy things you don't need.

The new trending videos on social media are about using what you already have without buying anything new.

Underconsumption-core" videos highlight what a typical person uses in their day-to-day life, and it's not fancy gadgets and overpriced food storage containers.

Examples include:
Using an old plastic container to store spices.
Having only a few beauty products.
Using raggedy towels for cleaning.
Having thrifted furniture.
Mismatched plates.
Just one water bottle per person. (These are pricey! No need to spend a week's worth of groceries on a water bottle)

Another good example is fixing things instead of tossing them. For example, you can mend a rip in your clothes instead of shelling cash for a new item.

@firecatprv This whole influencer mindset has really ruined our perception of what normal consumption looks like, no im not poor or gross! (Okay the shoes were but shh🤣) #underconsumptioncore#influencers#capitalismsucks#consumerism#thrifting#normal#wlw ♬ original sound - speedz!

These things are completely normal, but many standard " influencer " videos have convinced us otherwise, making us feel pressured to buy new stuff.

That's why "underconsumption- core" videos are being praised for their authenticity and tips on how to save a few bucks.

@characterprimary having money in my savings account >>> #underconsumption #underconsumptioncore ♬ Don't Know Why - Norah Jones

For ideas on how people are embracing "Underconsumption" or normal consumption, just head to TikTok. You'll find normal people like you. Although you will find a lot of these video like to use Norah Jones music in background.

Feature image from Pexels by Jean van der Meulen