Simcoe County’s automotive sector is shifting into high gear with the launch of the Auto Mayors Association of Simcoe County. The group, formed to strengthen collaboration and policy advocacy for the region’s auto economy, held its inaugural meeting this week in New Tecumseth—drawing mayors from across the county alongside economic developers and key industry stakeholders.
Spearheaded by New Tecumseth Mayor Richard Norcross, the meeting brought together the mayors of Bradford West Gwillimbury, Collingwood, Clearview, Penetanguishene, Innisfil, Ramara, and Midland. Together, these leaders signalled a unified commitment to addressing both immediate and long-term challenges facing the auto sector across Simcoe County.
“This industry is not just an economic engine — it’s a source of skilled employment, innovation, and long-term prosperity for our communities,” said Mayor Norcross. “As the landscape shifts, we must come together to ensure the auto sector in Simcoe remains competitive and future-ready.”
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The association distinguishes itself from the broader Ontario Auto Mayors group by focusing solely on Simcoe County-specific priorities. Among the top concerns discussed: the impact of U.S. tariffs on investment and hiring, barriers to electric vehicle (EV) adoption, and the ripple effects of global supply chain disruption. With growing pressure to meet environmental targets and transition to clean technologies, members emphasized the need for flexible, locally-informed strategies to support both traditional and emerging manufacturing operations.
Industry insights were shared by representatives from Honda Canada Manufacturing, the Trillium Network for Advanced Manufacturing, and Simcoe-Grey MPP Brian Saunderson. They offered updates on provincial initiatives, trends in the EV market, and key metrics surrounding greenhouse gas reduction goals. Their contributions helped shape a collective direction for future policy engagement and economic development planning.
Additional topics included:
- Strategies to counter the negative impact of zero-emission vehicle penalties on local manufacturers
- Foreign investment opportunities in the auto supply chain
- Workforce retention and reskilling in an evolving industry
- Local support mechanisms like procurement policy reviews and the Business Leadership Council
The group committed to holding semi-annual meetings, with added sessions as necessary to respond to emerging issues. Looking ahead, they aim to engage provincial and federal officials in advancing coordinated efforts to protect and grow Simcoe’s automotive footprint.
Mayor Norcross summed up the tone of the meeting: “This is just the beginning. With the expertise and dedication of our municipalities and industry partners, we are confident the future of auto manufacturing in Simcoe County will remain strong and competitive.”
