A report by Canadian Women and Sport concluded that the country's professional women's sports market has doubled in size over the past two years and is on track to reach over half a billion dollars by 2030.
The report titled "It’s Time: Leading the Next Era of Growth" states the market value of women's pro sports in Canada rose to almost $400 million this year from about half that in 2023.
The report released Monday projects growth to $570 million in five years.
The Professional Women's Hockey League has completed two seasons. Soccer's Northern Super League launched this year. The Toronto Tempo will join the WNBA next year.
Those entities have joined golf's CPKC Women's Open and the National Bank Open tennis tournament in the women's pro sports landscape in Canada.
While start-up capital and franchise fees drove revenues the last two years, the report predicts that sponsorship, game-day revenue and the sale of broadcast and media rights will take over as the economic drivers over the next five years.
Canadian Women and Sport says the report, conducted in partnership with Canadian Tire Corporation and Wasserman's The Collective, surveyed over 6,000 Canadians and consulted sport and business executives.
“Canada’s women’s sports market has entered a new era of growth,” said Canadian Women and Sport chief executive officer Allison Sandmeyer-Graves in a statement.
"In just two years, we’ve gone from zero professional teams to a thriving ecosystem that’s redefining what’s possible. The commercial opportunity is real, and brands that invest now will be the ones to shape the future and reap the rewards."
The report incorporated investment in women's Olympic sports via Canadian Olympic Committee sponsorship.
The PWHL will expand from its original six teams to eight in its third season, starting Nov. 21. The six-team NSL has stated the intention to add a club in 2027.
The report states that two in three Canadians are fans of women's sports, and those fans demonstrate higher brand sentiment and purchasing intent than fans of men's sports.
This report by The Canadian Press was first published Oct. 27, 2025.
