Put away the board short because the Speedo is back in style!
That's right! The skimpy men's swimwear makers say sales have steadily increased in the U.S. over the last few years and expect higher numbers this year.
The company reports a 54 percent increase in sales from 2020-2021.
Across Europe, the middle east and Africa, sales are up 200 percent this year compared to 2022.
In some places around the world, the budgie smugglers (as they are known in the U.K.) never went out of style, continuing to thrive on the beaches of France and Brazil.
As revealing and comical as these garments can sometimes be, there's a good reason they are coming back in style.
In an interview with CNN, Kirsty Saddler, Speedo's Vice President said the Speedo brief is "classic, iconic, and known around the world,"
She added, "They're also very practical and the lightest and most comfortable item to wear when swimming."
feature image by Jacub Gomez via Pexels
