Robert De Niro has scored a huge deal with Uber that will see the return of one of his most famous roles.
The 80-year-old is reprising the role of Travis Bickle from his 1976 film "Taxi Driver."
The series of ads is currently filming in London and is rumored to contain his famous " You Talkin to me" line.
The film saw De Niro play war veteran Bickle, who takes a job as a taxi driver during the graveyard shift in New York.
Reports say his previous advertising campaigns show he has no issue poking fun at himself.
Sources add they hope to have celebrities appear in his Uber during the campaign.
feature image from Associated Press by Evan Agostini
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