Pop Culture

Published September 13, 2022

Kellogg's introduces "Insta-bowls": Just add water for the powdered milk to work it's magic

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INSTABOWLS VIA KELLOGGS

Never again will you have to forgo your bowl of cereal because you're out of milk.

For a nice bowl of the sugary stuff, just add water.

Kellogg's has created "Insta-bowls" that turns water into milk due to the magic of powdered milk.

The prepackaged, disposable bowls are available with Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.

A spokesperson for Kellogg's explains why they made the world's easiest snack into something more convenient.

"In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals. We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up."

via GIPHY

Now for the downside. Each bowl will cost around $2, which is steep when you consider how much more cereal and real milk you get when you spend some extra money the traditional way.

Plus, the sizes look like a shot glass serving compared to the huge punchbowl cereal lovers usually devour in a sitting.

feature image courtesy of kellogg's

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