New York City has a new hero.
A man wearing a bright orange ski mask ate a giant jar of cheese puffs at Union Square Park in New York.
But this wasn't just a snack but a thought-out binge session.
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Days before, flyers had been circulating, inviting the public to witness this unusual event.
The flyer displays the masked man holding the jar of puffy goodness and simply saying, "Watch me eat this entire jar of cheeseballs." Union Square Park, April 27, 3 pm.
Image from Cheeseball Man via Twitter @cheeseballman427
Hundreds of people showed up for the hilarious and bizarre display and cheered him on.
It took him 30 minutes to finish, and after, he shook people's hands with his powdery fingers and said he planned to go home and throw up.
In an interview with ABC News," Cheeseball Man" admitted he needed some encouragement to keep the bright orange snack down.
"There was a moment that I was definitely going to throw up, and then people said 'keep it down' really loudly so I just kept it in."
He added, "I think everybody wants to be behind the mask; I didn't expect this many people to show up."
The now famous masked man says he plans to do it again next year, maybe with a bigger jar.
Feature image from Cheeseball Man via Twitter @cheeseballman427
