Every good Canadian has memories of MuchMusic.
You'd head home after school, throw it on Much and let "Video flow" run in the background while you grabbed a snack.
You would clear your social calendar when your favourite band was featured in "Intimate & Interactive" and hoped your parents would let you watch "Too much 4 much."
Eventually, you graduated to "Loud" and felt like a bad a$$.
All these memories exist because of "MuchMusic", and now we are taken down memory lane with a documentary about the video channel.
It's called "299 Queen St West", named after the address of the building where the channel is housed.
The film will get a world premiere at the South by Southwest Film Festival this spring.
According to the SXSW website, the film's synopsis says it "tells the story of a scrappy Canadian television upstart from the perspective of the VJ's who at the time had no prior TV hosting experience, received no direction, no scripts and broadcasted live across the country."
"The channel's rise in popularity intersected with rap music entering the mainstream, the birth of grunge and alternative rock and pop stars caused teenage hysteria at the iconic street level studio."
The film festival runs from March 10-18 in Austin, Texas.
For the memories, watch the "No Doubt "Intimate & Interactive from 1997.
