The Oscar Mayer "Wienermobile" will soon be known as the "Frankmobile."
For 87 years, we have come to recognize the iconic 27-foot-long hot dog vehicle by its odd but appropriate name, but change is inevitable.
The name change has nothing to do with people taking issues with the word "Wiener" but rather marketing.
According to their statement, Oscar Mayer will "pay homage to the brand's 100% Beef Franks as it debuts a tasty new recipe that is more flavorful than ever."
The change to the recipe is what sparked the vehicle rebranding. There won't be any change in how the car looks. Phew.
feature image courtesy of Oscar Mayer
What do you think of this article?
+1
+1
+1
+1
+1
