There's a new era of Pepsi.
The soft drink is getting an updated logo for the first time in 14 years, and it looks bold.
It's in your face with a bold font and the word PEPSI in the middle of the circle instead of pushed to the bottom like the current logo.
Today, @PepsiCo unveiled its new @Pepsi logo and visual identity, its first significant rebrand in 15 years. Rolling out in North America this fall and the rest of the world in 2024. pic.twitter.com/IyvSilIC0y
— Bora (@borakaizen) March 29, 2023
A statement from PepsiCo says "We couldn't be more excited to begin a new era for Pepsi, as this exciting new and modern look will drive brand distinction to show up bigger and bolder and help people find new ways to unapologetically enjoy the things they love. This new visual system brings out the best of the Pepsi brand's rich heritage while taking a giant leap forward to set it up for success in an increasingly digital world."
The logo will be applied to all the brand's colas, including diet Pepsi, zero sugar Pepsi, and cherry Pepsi.
The updated product hits store shelves in North America this fall ahead of the company's 125th anniversary.
Now bring back Pepsi points!
feature image from pepsico via twitter
