RVH ‘Blue Brigade’ completes pledge to Hearts and Minds campaign

Hands over final cheque for $200,000

The Royal Victoria Regional Health Centre (RVH) Auxiliary has completed its $2-million pledge to the hospital’s Hearts and Minds campaign.

“The Auxiliary has an established history of fundraising in support of patient care at RVH,” said Lise McCourt, president, RVH Auxiliary. “Our volunteers and community members across the Simcoe Muskoka region understand the importance of coming together and improving healthcare for our region.”

The Auxiliary’s fundraising activities included Tag Days, raffles, bazaars, Nevada Ticket sales and monies raised by the two Auxiliary run businesses – Café Royale and Victoria’s Gift Shop. In addition, members of the Auxiliary – known as the Blue Brigade – also volunteer in more than 80 different areas of the health centre.

“When it comes to commitment and passion for RVH, the dedication from the members of the RVH Auxiliary are unmatched,” said Janice Skot, RVH president and CEO. “This successful pledge completion will be crucial in supporting new equipment and expanding services for our cardiac care and child and youth mental health  programs.”

RVH launched Hearts & Minds in May 2015 – a campaign to raise $25 million for five areas of priority for the health centre:

  • Advanced cardiac care – $15 million
  • Child and youth mental health services – $3 million
  • Women’s cancer services – $3 million
  • Equipment – $5 million
  • Teaching and research – $1 million