Salvation Army Christmas Kettle bells ringing louder this year due to spike in demand

Sally Ann has seen a 19% increase this year due to delayed wages relating from COVID-19

Those iconic red kettles the Salvation Army uses to collect money for our societies most vulnerable will be back at their usual spots this year despite the challenges stemming from the COVID-19 pandemic.

The Sally Ann kicked off the 130th Christmas Kettle Campaign Monday with a national fundraising goal of $23 million this year.

The campaign in Barrie will begin on Nov. 27 with a target of raising $600,000. Captain Stephanie Watkinson says due to COVID-19, the Sally Anne has cut the number of red kettles by more than half with only about 10 locations in Barrie this season compared to 23 in 2019.

The strain COVID-19 grasped Canadian families with has left the Salvation Army struggling to keep up with demand.

Canada’s most vulnerable are flocking to their food banks, shelters and other services like never before. To put it into context, the need for the Salvation Army hasn’t been as great as it is today since the Second World War.

The Salvation Army has seen a 19 per cent increase in the number of people who have visited this year because of delayed wages. Furthermore, people listing homelessness as their reason for visits has doubled since 2019.

Beyond donating to The Salvation Army’s Christmas kettles, FilltheKettle.com, a Salvation Army mobile site, will enable donors to give through their mobile devices or computers. Users of FilltheKettle.com can also host their own online kettle and encourage their friends, family, neighbours and co-workers to donate to The Salvation Army.
The last time the Salvation Army experienced something like this was back during the Second World War.

“This year, we see evidence that the people we serve are struggling like never before,” said Lt-Colonel John P. Murray, spokesperson for The Salvation Army. “We refuse to let the pandemic steal their Christmas joy. That’s why The Salvation Army is providing those in need with food, shelter and other essentials. We need the help and support of Canadians who can donate more now than ever.”

Murray says that target is 10 per cent more than in previous years — even though the charity has received five times the normal number of requests for help since the pandemic began.

“We’ve not seen the increase in in demand for assistance like this since post-World War Two,” Murray said. “That’s incredible when we consider that.”

You can donate to the Salvation Army Christmas kettle campaign here, FilltheKettle.com.

Last year, across Canada, The Salvation Army helped more than 1.9 million people, providing 3.3 million free meals, assisting 233,000 with Christmas food hampers and toys, and over 1.3 million with food, clothing or practical help.