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Published May 5, 2026

$300K theft at The 400 Market in Innisfil, police seek six suspects

Image released by South Simcoe Police showing suspects sought in connection with a $300,000 theft at The 400 Market in Innisfil.
Image released by South Simcoe Police showing suspects sought in connection with a $300,000 theft at The 400 Market in Innisfil on Sunday, May 3, 2026.

South Simcoe Police are investigating the theft of about $300,000 in merchandise from a vendor at The 400 Market on Industrial Park Road in Innisfil.

Police say they were alerted around 9:15 Sunday morning that a vendor had been robbed in the parking lot

Investigators say there were six suspects in a blue 2008 Toyota Sienna. The vehicle was later located a short distance away at Innisfil Beach Road and Industrial Park Road.

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Police have released video footage and are appealing for public information.

The suspects are described as follows:

Suspect 1: Driver – wearing a black baseball cap, blue medical mask, white collared jacket, black joggers.
Suspect 2: Passenger 1 – wearing a black hooded sweatshirt, blue medical mask, black joggers.
Suspect 3: Passenger 2 – wearing a black hat, blue medical mask, black hoodie with white design on shoulders and back, black joggers.
Suspect 4: Passenger 3 – wearing a black baseball cap, blue medical mask, black coat, black joggers.
Suspect 5: Passenger 4 – wearing a white hat, blue medical mask, blue coat, grey joggers.
Suspect 6: Passenger 5 – wearing a black hat, blue medical mask, black coat, blue jeans.

"The incident appears to be isolated, and there is no ongoing risk to public safety," police said in a news release.

Investigators are asking anyone who may have information, surveillance camera footage, or dash camera footage from May 3, 2026, between the hours of 8:00 a.m. and 9:30 a.m. in the area of Innisfil Beach Road and Industrial Park Road, to contact 905-775-3311, ext. 1461 or email investigations@southsimcoepolice.ca.

For anyone wishing to remain anonymous, contact Crime Stoppers at 1-800-222-8477 (TIPS).

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