Speed demons who blaze through Community Safety Zones in Bradford West Gwillimbury (BWG) are going to get an alert in the mail about their bad driving habits.
South Simcoe Police (SSP) and the Town have launched a speed camera pilot project in an effort to enhance road safety. The automated speed warning project is the first in Ontario to operate outside the province’s Automated Speed Enforcement (ASE) system.
The system SSP uses tracks speeders in Community Safety Zones 24/7 and relays information to police in real-time. An officer reviews and validates the data before a warning notice is generated. Speeders receive a caution notice in the mail. The system is not punitive and the notice is not a ticket.
This project was introduced through a joint effort by SSP and the Town of BWG’s Community Safety and Traffic Committee, which works to address concerns within the community about issues including speed limits, parking control and crosswalks.
“As a Council member, the number one concern I hear from residents is about speeding,” said Committee Chair and Councillor Gary Lamb. “The speed camera project in conjunction with South Simcoe Police is one of the most significant tools available to us to tackle this problem. We will also be working on other projects this year to help protect our residents, including a speed hump pilot.”
The first batch of speed camera warning notices were mailed out by SSP the week of Feb 1. The majority went to residents in and around Colborne Street where the roving pilot speed camera was first placed. Notices were also sent from Angus to Oshawa.
In the first two weeks of operation, about 25 motorists were detected speeding. Three were observed on multiple occasions, with two being detected four times and one being detected twice.
“We’re always looking for innovative ways and cost-effective solutions to traffic management. This system helps police identify “frequent flyers” who reduce the quality of life for those law-abiding motorists,” said Acting Staff Sergeant David Phillips, who is also a member of the Community Safety and Traffic Committee. “Often police find when investigating ongoing traffic complaints that there are only a handful of people who are part of the problem and often these people live directly in the area.”
Police said the warning is not recorded on a person’s driving record. Data from the project is going to be used as part of an evidence-based approach to future enforcement campaigns throughout Bradford.