The Wiggles have been a part of many people's lives one way or another for over 30 years.
Whether you grew up with them or your kids had "Big Red Car" on loop, you have been exposed to this group.
The children's entertainment group has seen a lot of changes and evolutions throughout the years, and now they have a new position on their team.
They're first ever CEO.
Luke O'Neill, the new CEO, is expected to lead the organization's digital transformation and global expansion.
Among his tasks, O'Neill will be expected to expand the Wiggles' digital footprint, develop new products, grow the commercial operations of the business, and build greater distribution channels to reach larger audiences.
In a statement, O'Neill said, "The Wiggles have always been pioneers in delivering high-quality, educational, and entertaining content for children."
"We will continue to create memorable experiences for children and families around the world." he said.
The Wiggles have sold over 30 million albums and DVDs and 8 million books globally since their inception in 1991.
It's current members include Anthony, Tsehay, Lacey, Simon, Evie, Lucia, John and Caterina, along with their sidekicks Captain Feathersword, Dorothy the Dinosaur, Wags, the dog, Henry, Shirley and Bok.
Feature image from The Wiggles via Youtube