A Connecticut State Senator is tired of wasting his time at the movie theatres with the excessive amount of commercials, so he's taken matters into his own hands.
Senator Martin Looney has introduced a bill that would make theatres disclose the true start time of a film once all the commercials and PSA's have played.
Barrie's News Delivered To Your Inbox
By submitting this form, you are consenting to receive marketing emails from: Central Ontario Broadcasting, 431 Huronia Rd, Barrie, Ontario, CA, https://www.cobroadcasting.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
We all know what he's referring to. If you show up for a 5 pm show, the actual movie doesn't start for at least 20 more minutes. Your kids are getting restless by then, and your popcorn is half-eaten.
Although this seems like an idea most people can get behind, you must consider the revenue side.
Advertisers pay a lot of money to have their commercials shown in theatres, so this feature might cause them to pull their ads, significantly affecting their bottom line.
Feature image from Pexels by Pavel Danilyuk
