Pop Culture

Published March 14, 2024

Customers are more likely to tip if there's a smiley face on the bill

What's Trending with MJ
receipts, tipping, delivery by pexels from Mike jone

At a time when gratuity has hit a tipping point, there is another method to get customers to fork out more cash.

The happy face.

The Journal of Hospitality Management shows that people tip more if they see a smiley face on their receipt.

In addition to the classic handwritten happy face, some places have started using emojis that correspond to the different tip options.

In a recent study, for example, the 15 % tip option showed a neutral emoji, and the higher the percentage, the happier the corresponding emoji was.

And this mind game works.

According to the report, at full-service restaurants, the emojis saw the average tip rise from 22.86% to 25.38%, an overall 11% relative increase.

via GIPHY

In food delivery apps, the average tip jumped from 14.66% to 16.11%.

Takeout orders saw a massive 32.8% jump, going from 12.61% to 16.75%.

They are guilting us!

Researchers reason that "the presence of emojis leads to a positive emotional experience for the customer, who in turn leaves a larger tip than they would when no emojis are included."

Feature image from Pexels by receipts, tipping, delivery by pexels from Mike Jones

What do you think of this article?
+1
0
+1
0
+1
0
+1
0
+1
0
Advertisement
Advertisement
Advertisement

Have a breaking story?

Share it with us!
Share Your Story

What Barrie's talking about!

From breaking news to the best slice of pizza in town! Get everything Barrie’s talking about delivered right to your inbox every day. Don’t worry, we won’t spam you. We promise :)
Subscription Form
Consent Info

By submitting this form, you are consenting to receive marketing emails from: Central Ontario Broadcasting, 431 Huronia Rd, Barrie, Ontario, CA, https://www.cobroadcasting.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Related Stories

Advertisement
Advertisement