What’s In A Name? City Secures Naming Rights For Former Barrie Molson Centre

Paul Sadlon Motors Inc puts down $1.7 million

The home of the Barrie Colts has a new name. City council has approved a 10 year arena naming rights offer from Paul Sadlon Motors Inc for just over $1.7 million over the time period.

“As a business leader in Barrie since 1971, my family is proud to be continuing our legacy of giving back to our community in such a prominent way” says Paul Sadlon Sr.

As part of the naming rights, Sadlon Arena will appear on all signage at 555 Bayview Drive where the existing BMC name exists. All changes to signage will occur as soon as possible.