Shannon Murree doesn't know where the decade has gone.
It's been ten years since the Barrie realtor and entrepreneur joined the Shoebox Project, a volunteer-led gift drive that began in Toronto in 2011 to benefit women impacted by homelessness.
Her eyes light up as she recounts the joy of supporting women and girls during the holiday season, a time when the warmth of a simple gift can make a world of difference.
"You know, they feel lost or forgotten. So that's one of the great things that I love about this charity, is just to remind people that they're not forgotten."
What began as a modest goal of filling a few hundred shoeboxes has grown into a movement that touches thousands. Last year, she cleared out a store's supply of plastic shoeboxes, highlighting the overwhelming support from the community. "Customers were looking at me, and I'll tell you it was a great conversation piece. When I was at the checkout, the management came up to me and said, 'Excuse me, but what are you doing? You must have like a closet full of shoes,' and I said 'Well, yes, but these are not for me, these are for charity,' and they were wonderful and offered us a discount."
What's Inside the Shoebox
"Think luxury," said Murree. With a suggested budget of $50, contributors are encouraged to think of luxury items that bring joy – chocolates, warm accessories, sweet treats, and thoughtful gift cards. They're not looking for personal items such as razors or hygiene products.
"We're also offering this year gender-inclusive Shoeboxes because, you know, we always like to be inclusive and make sure that no one is left behind."
For more gift ideas, log onto shoeboxproject.com/simcoe.
All donations made locally, stay local.
The official launch of this year's Shoebox Project is Sunday (Nov 12) from noon until 5 p.m., at East Bayfield Community Centre before, and during, the Barrie Jr Sharks Elite Team game at 2 p.m. The Sharks are a major volunteer sponsor.
The drive will continue until December 12, offering a month-long window for community involvement.
banner image: Shoebox Project/Facebook