Mattel is heavy into the movie business, especially after the phenomenal success of the "Barbie " movie.
They aren't stopping at the doll, with plans for many more movies based on their other toys.
Several action films are already in development, including "Barney" which is in partnership with Daniel Kaluuya's production company, 59%.
Kevin McKeon of Mattel Films said the movie would lean into "millenial angst" and explore the "trials and tribulations of being thirty-something, growing up with Barney.
Image from Mattel press release
Other toys to get a feature film include
- Chatty Cathy and Betsy Wetsy
- Polly Pocket
- Hot Wheels
- Matchbox
- Rock em Sock Em robots
- Uno
- Wishbone
- Thomas and Friends(another one)
- View Finder
- Magic 8 Ball
feature image via Mattel press release