Jerry Seinfeld teased a show about the invention of the pop-tart several years ago, and now it's come true.
The trailer for "Unfrosted" was released, showcasing an all-star cast and the pop-tart origin story.
It stars Jerry Seinfeld, Melissa McCarthy and Jim Gaffigan as Kellogg's executives.
Amy Schumer and Max Greenfield play Post executives who compete with Kellogg's in the ever-evolving cereal market.
The show looks as colourful as the frosting on the breakfast staple.
Other cast members include Hugh Grant, Fred Armisen, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, and Peter Dinklage.
The idea for a show about pop tarts has been in Seinfeld's vision for a long time.
At one point I was thinking about an invention of the Pop Tart movie.
— Jerry Seinfeld (@JerrySeinfeld) August 21, 2018
Imagine the drunk
on sugar-power
Kellogg’s cereal culture of the mid-60’s in Battle Creek, MI.
That’s a vibe I could work with.
In 2018, he tweeted, "At one point, I was thinking about an invention of the Pop-Tart movie. Imagine the drunk on sugar-power Kellogg's cereal culture of the mid-60's in Battle Creek, MI. That's a vibe I could work with."
"Unfrosted" Premieres on Netflix May 3.
Feature image from Netflix/Youtube