Barrie and District Christmas Cheer has adjusted its fundraising goal for this year from $280,000 to $400,000, citing inflation and rising food prices, which surged by 5.9 percent in September compared to the same month a year ago.
It's the first increase in the fundraising target in ten years.
"The money we raise is typically only one-fourth of the value of what we actually distribute to families each year. We are very fortunate to have the support of local suppliers that afford us with significant value per donated dollar," said Christmas Cheer President, Stephane Quenneville. "But that dollar won’t stretch as far as it used to."
Barrie & District Christmas Cheer says it remains dedicated to ensuring that no one in the community goes without food on the table or toys under the tree this holiday season.
For more information about Barrie & District Christmas Cheer, to donate, or to find out how to set up a personal online fundraising page, visit christmascheerbarrie.com.
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