Barrie’s media landscape shifts with new digital platform
Locally owned Central Ontario Broadcasting launch Barrie 360
There’s now a modern media platform that emulates the vibrancy of Barrie. At the heart of the just launched , is social sharing and interaction.
Posted by Barrie 360 on Wednesday, September 19, 2018
Worth Sharing
It’s the best of the city. From new eateries and coffee shops to local breaking news. Simply put, it’s what Barrie’s talking about. The multi-media platform is about stories worth sharing.
The Barrie 360 team is made up of award winning journalists, content creators and you. User content is critical to truly highlighting the best of the city. It’s why submitting stories, pictures and video was made easy through the contribution page.
Locally Owned
The site and its social channels focus on telling stories through the lens of a camera, stroke of a keypad and wave of a speaker. It’s about opening your device and getting instant stories about Barrie.
“We wanted to create a platform that matches the growth of Barrie, we want to be the heartbeat of the City,” says Central Ontario Broadcasting General Manager Dave Carr.
“Rock 95 and 107.5 Kool FM have been staples of the community for 30 years. With a nod to the past, we are looking to the future as we launch our latest venture,” says Central Ontario Broadcasting Co-Owner Doug Bingley.
Hinda Koza-Culp, Digital Director of Barrie 360, says “We realized there was a void in the community, and that we could fill it. Barrie 360 is the go-to guide for people who live in, around or visit Barrie.”
What Barrie’s Talking About
Barrie 360 will serve as the news engine for Rock 95 and Kool FM. “Barrie’s only live, 24-hour local newsroom will bring you current, reliable news, plus a spotlight on where to eat, drink & play in the City of Barrie,” says Barrie 360 News Director Dan Blakeley.
“We will not only provide daily news coverage, but also in-depth investigation into the issues that matter most to you,” says Barrie 360 News Anchor Brett Glover.
It’s all about Storytelling
“We will be showing you the best of the city in creative ways. It’s not just about slapping a newspaper onto a website, this site is informative, image rich and hyper-local. We want to create content that’s actually worth sharing and you will see that from our videos and articles,” says Barrie 360 Digital News Producer Jon Meyer.