An Edmonton man has shown his brand loyalty by tattooing the Zellers logo on his leg.
Jacob Goyer thought it was the perfect time to get the red logo since the once-iconic Canadian brand returned with select pop-up stores.
He says he thought about getting the logo ten years ago when the once-popular chain started closing stores across the country.
In an interview with CTV Edmonton, he said, "Ever since they've reopened, it's been in the public eye, and I've been thinking about it a lot, so I decided to get a Zellers tattoo."
He added that most people think it's funny, except his dad.
"My father doesn't think it's that funny, doesn't think it's that funny that I'm getting interviewed, but that makes it funnier for me, so it's all worth it really." he told the outlet.
The artist, Leela Dee posted her work to her Instagram account, and even Zellers.official commented "this is so cool☺️"
feature image from Leela Dee @tiredartist via instagram
