The “ta-dum” you hear when you boot up Netflix has easily become one of the most recognizable and iconic sounds in history, given how much most of us hear it on a daily basis.
Netflix commissioned famous film composer Hans Zimmer to create an extended version of the sonic logo for Netflix’s future theatre releases. Zimmer is the legendary composer behind films such as Gladiator, Inception, Dunkirk, and countless others.
The Netflix “ta-dum” soundmark is one of the all time greats, but doesn’t work as well in a theater because it’s only 3 seconds long.— Siqi Chen (@blader) August 9, 2020
So Netflix commissioned Hans Zimmer to extend it for theaters and … it’s … so … good.pic.twitter.com/RGw26vCAGY
While it’s not exactly a world-altering change, the extended version adds a bit more tension and builds with a swelling orchestra before hitting a crescendo. You won’t hear this version when you’re streaming at home, but Netflix plans to include expanded theatre releases for some of its future releases.
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