The Georgian Bay General Hospital (GBGH) Foundation has officially launched “We See You: Inside and Out,” a $20-million capital campaign designed to reshape health care across North Simcoe. Unveiled at the Foundation’s Power of Giving event this month, the campaign promises expanded services, upgraded facilities, and a renewed commitment to compassionate, accessible care.
A Promise to Every Patient
“This campaign is more than fundraising — it’s a promise,” said Nicole Kraftscik, CEO of the GBGH Foundation. “We’re telling every patient, caregiver, and community member: you will be seen, cared for, and supported.”
Key Priorities
The “We See You” campaign targets four major areas of investment:
- Acute Mental Health: A new 48,000 sq. ft. addition will provide timely, compassionate care for patients in crisis.
- Mammography Services: Expanded access to early breast cancer detection and diagnosis.
- Pharmacy & Lab Renovations: Modernized spaces to meet today’s safety standards and improve efficiency.
- Hospital-Wide Equipment Upgrades: Ensuring every department has the tools to deliver excellent care.
Community-Driven Momentum
With $14 million already raised — more than 70% of the goal — the campaign is powered by local donors, businesses, and philanthropic partners. Leading the charge are Campaign Co-Chairs Chris and Candice Bondar of Gilkon Construction, and Dr. Cait Button, Chief of GBGH’s Emergency Department.
“This campaign is powered by the people who live, work and play here,” added Kraftscik. “Every gift, every act of support is helping us build a healthier future.”
How to Get Involved
The GBGH Foundation invites individuals, businesses, and organizations to support the campaign through donations, monthly giving, volunteering, hosting events, or advocacy. Supporters can also purchase “We See You” merchandise — including hoodies and drinkware — with proceeds going directly to the campaign.
To learn more or make a contribution, visit gbghfoundation.ca.
