Gwyneth Paltrow is taking her business expertise to the "Shark Tank."
The founder of the lifestyle brand "Goop" will be a guest host on the show's 14th season, which sees entrepreneurs pitch their inventions in the hopes of getting more cash flow.
Paltrow has made a huge name for herself in the business world since launching "Goop" in 2008. She eventually became CEO in 2016.
It began as a weekly email newsletter about health and wellness and eventually evolved into products and e-commerce. "Goop's" most talked about products centre around Vagina-themed candles like "This smells like my orgasm" and "This smells like my Vagina."
Since its inception, "Goop" has been involved in beauty, nutrition, fashion, and wellness. There are even shows on Netflix called "The Goop Lab" and "Sex, Love, and Goop."
Paltrow will sit next to long-standing co-hosts Mark Cuban, Barbara Corcoran, Lori Greiner, Robert Herjavec, Daymond John, and Kevin O'Leary.
Other guest hosts this season include DoorDash founder Tony Xu, and Emma Grede, and co-founder of Kim Kardashian's shapewear line Skims,
The new season begins on September 23.
feature image courtesy of Georges Biard via wiki commons
