Pop Culture

Published August 31, 2022

Heinz turns ketchup-stained clothes into fashion statement

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heinz drip collection via youtube

It's not a stain; it's a statement.

Heinz has launched a clothing line that comes with its own ketchup stain to take the stigma out of stains.

The Vintage Drip line includes items from huge names like Gucci, Louis Vuitton, and countless others.

So far, it consists of 157 second-hand clothing items from all designers and sizes. The one common thread is they have a noticeable ketchup stain.

Heinz brand manager says,

"This collection is about sustainably celebrating the character HEINZ ketchup stains add to apparel, inviting our fans to embrace a new iconic symbol."

Considering the clothing ranges from all designers and price points, it shows that no matter how much money you have, we all drip sometimes.

The collection is available exclusively from the consignment shop Thredup, with all proceeds going to Rise Against Hunger to support global hunger relief.

feature image from heinz drip collection via youtube

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