Well... at least they're drinking water.
The Stanley water bottle was undoubtedly one of the hottest trending products of the holiday season.
Videos of tweens and teens opening their 40 oz stainless steel water jugs with a handle and straw were all over TikTok after Christmas.
Before that, there were videos of people scooping up the giant jug from store shelves.
@victoria_robino_26 #fyp #fypシ゚viral #target #targetfinds #stanleycup #stanley #stanleytarget #valentinesday #stanleyvalentinesday ♬ original sound - Victoria Robino
It's understandable why the water bottle is loved among Gen Z. It's cute, handy, comes in a variety of colours, will keep you hydrated, and seems indestructible.
However, the trend was so hot there could be nowhere to go but down.
@victoria_robino_26 New stanleys at Target #fyp #fypシ゚viral #stanley #stanleycup #stanleytumbler #targetfind ♬ Everybody - Nicki Minaj
Via the New York Post, Casey Lewis, a youth consumer trends analyst told Business Insider the hype is already dwindling because more young kids, and older adults caught on to the trend, essentially ruining it.
"In my experience, most trends start with cool youth, and then once they trickle down (to younger kids) and up (to adults), the cool youth move on. When young kids and tweens adopt a trend or product, teens and older Gen Z distance themselves," Lewis explains.
@si_babbay Shes so cute. Stanly is a little bougie #christmas #stanleycup #openingpresents #fypシ #christmastiktok ♬ ROCKIN’ AROUND THE CHRISTMAS TREE - BRENDA LEE
The Stanley bottle isn't the first to become super trendy. I remember the Yeti Tumbler and the Hydro Flask were everywhere a few seasons back.
I prefer my $15 Contigo bottle with the auto spout. It is lightweight, doesn't make an awful noise when it drops, and can fit into my purse. After having it for three years, it's banged up but gets the job done.
@vsg.journey.2.baby.e My Christmas giftcard to #target had me acting different. Gotta admit i love my #stanleycup the handle vs my old yet with no handle is a win. #vsg #pcos #infertility #stanleytumbler ♬ original sound - Roo
