"Some days are hot, but Kim Kardashian nipples are harder."
That's a direct quote from the Skim's lingerie founder as she unveiled her new bra, which comes with built-in nipples.
Available on October 31st, the Skims nipple is said to offer perfect fullness with a built-in faux nipple for shock factor.
Kardashian tied her commercial to climate change awareness, saying, "No matter how hot it is, you'll always look cold."
Looking at the comments on her social media, many people thought it was a joke. However, a large portion of women say this will be great for people who have undergone a mastectomy and want the added bumps.
One user said "This is life changing for people who have had mastectomies. It may seem pointless to some but for others it’s a sense of normalcy after tragedy."
Another commented "People don’t understand that for women who have had mastectomies or trans women, a bra like this can be extremely gender affirming."