Friday will be the 90th straight day a group of three people from the Barrie-area will splash into the chill water of Kempenfelt Bay to raise funds for Youth Haven.
The Barrie organization provides emergency, transitional and outreach services to at-risk youth and youth who are experiencing homelessness.
Jordan Ford, one of the participants, says the goal is to brave the frigid conditions every day for 100 days and raise $20,000.
"Honestly, the first few days were the worst, and some days are harder depending on the weather with the wind, snow and things like that," Ford says. "But your body adapts really quickly."
28-year-old Ford is no stranger to raising cash for local organizations. Last year, he raised $20,000 for Shak's World by doing an Ironman Triathlon.
"This time I wanted to raise funds directly for youth who are impacted in our community with things like poverty, homelessness, mental health, drug addiction, and things like that."
The other participants are 19-year-old James Robb and 18-year-old Sarena Brincat.
The trio doesn't just slip into the water and run back out. Matter-of-fact, they soak in it.
"We have been staying in the water longer and longer each day," says Ford, who adds he started to explore cold plunging to push his mind and body, then decided to turn it into a fundraiser.
The water temperature of late has been around 1 Celcius. During their soak on Thursday, Apr. 7, the group spent well over 20 minutes in the water.
The trio takes their frigid plunge every afternoon at Centennial Beach in Barrie.
You can support their fundraiser by clicking on the link here.
