Loblaw Joins The Zero Waste Movement

It’s a first for one of the big players in grocery retail. Loblaw announced a pretty cool pilot program that has potential to reduce massive amounts of packaging waste in our Country. Loblaw teamed up with Loop™ – a state-of-the-art circular shopping system designed to reduce waste. The two are introducing a new pilot program beginning in Toronto in 2020 that means shoppers can have some products in reusable containers delivered right to their doors.

“Our industry is part of the problem and we can be part of the solution. Our partnership with Loop is a powerful example of entrepreneurial innovators working with like-minded large enterprise to bring a meaningful solution to a real problem.” said Galen Weston, Executive Chairman, Loblaw Companies Limited.

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Loop is the first-ever global platform to partner with brands and retailers to offer consumers a way to go from disposablity to durability with their purchases. Loop enables consumers to responsibly consume a variety of commonly used products in customized, brand-specific durable packaging that is delivered in a specially designed reusable shipping tote. When finished with the product, the packaging is collected, cleaned, refilled and reused – creating a revolutionary circular shopping system.

“With its operational scale and its commitment to environmental sustainability, Loblaw is the perfect partner to bring Loop to Canada,” said Tom Szaky, founder and CEO of TerraCycle and Loop. “Together, as we bring back the milkman model of yesterday rebooted to reflect the convenience of today, we will help to eliminate the idea of waste and bring a better product experience to consumers.”

How Loop works

Once you place an order online, you will receive durable products in Loop’s exclusively designed shipping tote. The empty containers go into their Loop totes and then you go online to schedule a pickup from your home.