Miller Lite has introduced a limited line of candles it calls Bar Smells for people missing the sights, sounds and smells of their favourite watering hole.
"We know Canadians are feeling nostalgic for their favourite bars right now so we wanted to create an experience that instantly transported them back" said Joy Ghosh, Senior Brand Director, Molson Coors. "We owe so many amazing memories to our local bars and this initiative is our way of saying thank you, and we can't wait to be back."
The candles come in three curated scents:
- Dive Bar (Must, Tobacco, Pine, Yeast)
- Game Day Bar (Salted Peanut, Jalapeno, Cracked Leather), and
- Beer Garden (Green Moss, Warm Pretzel, Cracked Wood, Sunburn)
Candles can be pre-ordered now at shop.MillerLite.com. Orders will be shipped at the end of April.
All profits for the limited edition "Bar Smells" candles will go to supporting the hospitality industry