Orillia Soldiers’ Memorial Hospital is out with a new look.
The healthcare facility marked its 111th birthday today, by unveiling a new Visual Identity today, with the help of the Royal Canadian Legion Branch 34.
The new logo takes the form of a purple woven emblem, inspired by the shape of a World War I service medal presented to over 70,000 Canadians.
“We are particularly grateful for the way that this change was made,” said Chuck Penny, speaking on behalf of the Legion. “The community consultation was thorough and thoughtful and the end result is testament to the fact that the hospital listened and they got it right.”
A primary design element is the enhanced prominence of the word ‘Soldiers’ which is a direct result of feedback received during the community consultation phase of the project.
“It’s the most common term that people use when referring to our hospital,” said Carmine Stumpo, OSMH President and CEO. “You’re not just going to the hospital, you’re going to Soldiers’, and that means something in our community.”