Telus claims to have met Trudeau government’s rate cut plan

Telus and its affiliated brands have placed a "True North Affordability" stamp on their websites

The great Canadian debate about rates and how much bang for our buck we’re getting from our cellphone providers should really start to heat up.

Telus and its affiliated brands Public Mobile and Koodo have placed what they’re calling a “True Affordability” stamp on their websites, getting a jump on regulatory hearings this week that could open the door to more small competitors in Canada’s wireless industry, forcing the big players to cut rates and improve services.

A promise made by Prime Minister Justin Trudeau during the election campaign was to slash cellphones rates by 25 per cent, which he claimed would save a family of four an average of $1,000 per year.

Telus, Public Mobile and Kodo claim to have already exceeded the Liberals pledge based on a 2018 pricing comparison model.

However, the tune being sung by federal Industry Minister Navdeep Bains goes like this. He views the starting point for cuts as mid-December 2019 when the PM gave him a mandate to ensure prices go down.

Telus and its affiliates provide links to the rate-cut proposals outlined by the Liberals last fall.

Prices in Canada’s mobile wireless market declined by an average of 28 per cent from 2016 to 2018, according to a 2019 report from the Canadian Radio-television and Telecommunications Commission.