The recent Smile Cookie campaign at Tim Hortons raised a record $10.56 million across Canada (local numbers have yet to be released).
“We were absolutely blown away by the generosity of Canadians for our annual Smile Cookie campaign,” says Tim Hortons Chief Marketing Officer Hope Bagozzi. “We were able to surpass the amount of donations raised in 2019 by roughly $760,000, which really is astounding.”
The money will be distributed to local charities such as RVH and Hospice Simcoe. Cheques will be presented to those charities over the next month.