Tim Hortons restaurants across Barrie and Simcoe County will once again rally behind Camp Day, the company's largest annual fundraiser, with proceeds helping underserved youth access leadership and development programs through the Tim Hortons Foundation Camps.
The one-day fundraising event, on July 15, supports a program that has been impacting young Canadians for decades. According to Tim Hortons representatives, last year's campaign raised approximately $13 million across the country.
"It's our biggest day of fundraising of the year," Barrie Tim Hortons franchise owner, Jeff House, told Barrie 360. "Last year we raised $13 million for the children's camps."
The funds support Tim Hortons Foundation Camps and related youth programs, including initiatives that bring leadership development into schools. Representatives said 100 per cent of Camp Day proceeds go directly to the foundation.
The organization's mission is focused on helping youth from underserved communities develop life skills and confidence. The first foundation camp opened in 1974 in Parry Sound, Ontario, and there are now six camps across Canada.
"The number would be in the thousands of kids that have been helped," said House. "The focus is on youth from underserved communities and to help those children reach their full potential. That is the mission."
Programs are generally geared toward youth aged 13 to 17 and combine outdoor recreation with personal development opportunities. Campers take part in activities such as canoeing, swimming, overnight camping, team-building exercises and problem-solving challenges.
"It's all about helping the kids reach their full potential, building confidence, leadership skills, communicating with others, problem solving. "It's not just about having fun, it's about becoming ... reaching your full potential as a person."
Beyond outdoor activities, camp organizers place a strong emphasis on social development. Representatives noted many participants may not have had access to extracurricular opportunities that help build confidence and interpersonal skills.
Local schools, community organizations, church groups and organizations such as Boys and Girls Clubs help identify and connect youth who may benefit from the programs.
On Camp Day itself, customers can support the cause in several ways. Proceeds from hot coffee, iced coffee and Take 12 purchases will go to the foundation. Restaurants will also continue selling Camp Day bracelets, accepting round-up donations and offering name badge donations.
Many locations are expected to host additional fundraising activities, including silent auctions, contests and family-friendly events.
A featured fundraiser this year is the Camp Day donut, described as a chocolate cake ring dipped in chocolate fondant and topped with colourful sprinkles. The donut sells for $2, with proceeds supporting the foundation, while Camp Day bracelets are available for $3.
While there is no publicly stated fundraising target, Tim Hortons teams across the country are aiming to surpass last year's results.
The goal really is to beat last year's totals.
"We're very fortunate to have such a generous community behind us," said Drew Beaupre, another Tim Hortons Barrie franchisee.
