Feds turn to celebs to ramp up stay at home message

The ads will start airing Saturday night during the "One World: Together at Home" concert

The federal government is injecting some celebrity power to crank up the volume on pleas made by health experts for Canadians to stay at home to help curb the spread of COVID-19.

New ads are being broadcast beginning Saturday night during the “One World: Together at Home” concert. The English-language ads feature astronaut Chris Hadfield and women’s hockey star Hayley Wickenheiser, alongside Dr. Theresa Tam, Canada’s chief public health officer.

In the ads, Wickenheiser mentions that even people without symptoms can spread the virus and reminds Canadians their actions can make the difference between life and death.

Hadfield says Canadians have always overcome challenges by looking out for each other and doing their part.

The French version of the ads contain similar messages using astronaut David Saint-Jacques and Laurent Duvernay-Tardif, the Canadian who helped the Kansas City Chiefs win this year’s Super Bowl. Also appearing in the ad is Dr. Mona Nemer, the chief science adviser to Prime Minister Justin Trudeau.

Banner image courtesy Twitter.com: @wick_22