Apple unveils the iPhone 13: Here’s what’s new

iPhone 13 will be released Sept. 17

Dan Patterson – CBS News

Apple on Tuesday announced four new iPhones and a redesigned Apple Watch. Here’s what’s new with its iPhone 13:

  • iPhone 13 will be released on Friday, September 17th. 
  • Like last year’s model, the iPhone 13 will be available in four sizes and a spectrum of colours. Pricing for the base model of the new flagship phone will start at $699 for 128 GB storage. The larger, more powerful iPhone Pro and Pro Max will start at $999 for 128 GB storage. Apple will also continue to sell the compact iPhone Mini, which usually retails for about $100 less than the base model iPhone.
  • While the latest design remains similar to last year’s iPhone 12, the new device features several enhancements, including a zippy new A15 Bionic processor, improved cameras and a smaller front-facing sensor notch.
  • The iPhone 13 also includes improved 5G capabilities. Last year’s iPhone, which introduced the new faster wireless network, sold more than 100 million units. But the new iPhone 13 will help 5G find an even wider mainstream audience this year and next, said Dan Ives, an Apple analyst for Wedbush Securities. It also should help further boost Apple’s stock-market value.
The new iPhone 13/Apple

“iPhone 13 could push 5G to roughly 250 million customers,” Ives said. “Most consumers update their phones every three years so if you didn’t get a 5G phone last year, there’s a greater chance you will this product cycle. This puts 5G in the hands of a lot of consumers, who will want to make the most of the technology. We believe the iPhone ‘supercycle,’ which includes other devices and services, will translate into a $3 trillion market cap for Apple in 2022.”

Is the iPhone 13 for you?

The iPhone 13 is a powerful and capable device. But if you’re like most people, you probably don’t need to upgrade your smartphone each year. 

While fanatics may argue that every new iPhone is “the best iPhone” Apple has ever produced, each upgrade is an iteration, not a revolution. If you have one of the latest models, such as the iPhone 12, or even the iPhone 11, don’t feel pressured to upgrade, even if you don’t have 5G capability. While 5G is indeed a transformational technology that has the potential to enable lots of cool innovations, its rollout is slow — and it’s not yet available in most markets. 

Remote workers, however, might find the iPhone 13 — especially the Pro and Pro Max models — to be an essential device.

“The iPhone 13 announcement is almost counterintuitively important,” said Apple analyst Rene Ritchie. “The focus is on the processor, camera and radio updates rather than big design changes. It’s not as flashy as a redesigned phone, but the additional power and 5G features are significant for a lot of people.”

Apple Watch

Apple also announced Tuesday the Apple Watch Series 7, featuring the first major redesign of the smartwatch since it debuted in 2015. 

The new watch’s square edges and flat screen match the iPhone, iPad and Mac designs. The Apple Watch Series 7 has also received a processor update: the S7 SiP (System in Package). The S7 chip should provide additional performance with less drain on the battery. 

Although the new watch does not include additional health features, Apple watchers say a thermometer and blood sugar sensor are rumoured for subsequent devices. 

iPad

Apple also redesigned the iPad Mini with square edges to make it more closely resemble the iPad Air and iPad Pro. The refreshed tablet also comes with a new processor that makes it several times faster and more power-efficient than the previous generation. Apple also updated the base model iPad with the same processor.