Safe and Sober Awareness Committee launches new campaign with Kim Mitchell

Whatever you ride, wherever you ride, please do so responsibly

He’s lent his voice and music to the North Simcoe Safe and Sober Awareness Committee (SAS) in the past, and he’s doing it again.

Canadian rocker Kim Mitchell has recorded a new safety message raising awareness of the dangers of impaired driving with a reminder for snowmobilers to never drive impaired.

The SAS committee has been a public safety partner with the Southern Georgian Bay detachment of the Ontario Provincial Police (OPP) for well over 20 years educating drivers of all types of vehicles and vessels from trailside to social media of the dangers of impaired driving.