Anheuser-Busch is joining the likes of Coca Cola and Pepsi by not advertising the Budweiser brand at this year’s Super Bowl.
In what will be the first Covid-era Super Bowl, Anheuser-Busch will still be advertising some of their other key brands like Bud Light and Michelob Ultra during the four minutes of air time they still hold, however, they have shifted strategy when it comes to their flagship beer brand. Instead of advertising during the game, those marketing dollars will instead be spent on Coronavirus awareness efforts and with air time costing around a whopping $55-million for just 30 seconds of air time, that’s quite a bit of dough.
Now, with bars, restaurants, and other beer drinking hotspots feeling a heavy portion of the impact the lockdowns and social distancing measures have brought with them, Budweiser would be one of the first brands to benefit in a post-vaccine world. However, if getting creative with their brand means donating money and pushing a good cause, we can’t really complain.
Super Bowl LV takes place on February 7 this year and will see the Kansas City Chiefs take on the Tampa Bay Buccaneers.
Featured image courtesy of Time via time.com