Disney is shaking up its Black Widow release strategy with a change in date and release format.
Black Widow was originally set to kick off Disney’s summer movie season on May 7 but has now been delayed and won’t hit theatres until July 9. However, it will simultaneously premiere on Disney+ with a premium $30 price tag. For people who aren’t quite ready to hit the theatres, this might come as welcome news but for the theatres themselves, it comes as a bit of a blow.
Disney will instead start the summer season off with Cruella on May 28, but it too will take the same hybrid release strategy of releasing in both theatres and on Disney+ simultaneously.
“Today’s announcement reflects our focus on providing consumer choice and serving the evolving preferences of audiences,” said Kareem Daniel, Disney’s distribution chief. “By leveraging a flexible distribution strategy in a dynamic marketplace that is beginning to recover from the global pandemic, we will continue to employ the best options to deliver The Walt Disney Company’s unparalleled storytelling to fans and families around the world.”
Featured image courtesy of Collider via collider.com